65044, Ukraine, Odesa, Shevchenka avenue, 1
Odessa national polytechnic university
Phone/Fax: +38 048 7348-301, +38 048 7348-302
Marketing Chair prepares bachelors, masters end Ph.D on a specialty "Marketing". Graduates together with state diplomas receive a certificate of Ukrainian Marketing Association "Marketing Research Manager."
Positions where you can work after receiving specialty "Marketing"
Marketing research manager
Marketing communications manager
Specialist in advertising agency
Specialist in digital marketing
Center of Digital Marketing
At the Marketing Chair operates the "Center of digital marketing." Students study computer graphics and digital marketing methods:
- Contextual advertising Google Adwords, Yandex Direct
- Technology Big Data - large amounts of data files
- Mobile Marketing
- Viral Marketing
- RTB (Real time bidding)
- SMM (Social media marketing)
- SEO (Search engines optimization)
- SEM (Search engine marketing)
Industry gender committee in advertising in the Odessa region with the support of Ukrainian Marketing Association and the Friedrich Ebert Foundation
At the Marketing Chair operates a regional office of the Industrial Committee on Gender Advertise in Odessa region. Committee activities is supported by the Ukrainian Marketing Association and the Friedrich Ebert Foundation in Ukraine to monitor advertising for compliance with ethical standards.
Certification Center of Ukrainian Marketing Association
At the Marketing Chair operates marketing certification center of Ukrainian Marketing Association. Professional certification program of marketing specialists "Marketing Research Manager" is performed by the Ukrainian Marketing Association. This Certificate in ukrainian and english confirms that the marketer has the knowledge, skills and abilities of qualified marketing researcher. Names of certified marketers are published on the website of the Ukrainian Marketing Association and the journal "Marketing in Ukraine". Employment and recruitment agencies closely monitor this information.